Although I'm not a huge fan of his work, I do have to admit this is a pretty good idea, if anything for the support of greener food enterprises and for the recipes (you are free to shop where you most like). Apparently after the end of Emeril's last season on the Food Network, he went crazy and sold out his Emeril cooking line (or most of it anyhow) to Martha Stewart.
Now he's back as Emeril Green, and this time he will be cooking from inside a Whole Foods store using all organic, free-range products. Sounds interesting and very similar to something I had been talking about earlier today. [Slashfood via Ecorazzi and Treehugger]
